Trade show design involves more than standard page-based graphical design considerations. Spatial considerations are vital and an understanding of the nature of how people and crowds at trade-shows behave is important.

Impact is everything at a trade-show. Getting people to stop and move closer is the purpose of the stand design.

The volume of design work involved in a large trade-show construction is impressively large and typically involves a team of designers working together in parallel, as print deadlines are early for large-scale constructions. Good teamwork skills are vital, both within the design team, with the trade-show construction company and with the tradeshow management itself.