Business card and stationary design are challenging and vital design components of any branding strategy.

Apart from packaging and direct advertising, stationary, both physical and electronic, are the primary motors of a clients brand dissemination. And so the scope and demographic of the target recipients of such material should be carefully considered, along with the company branding, the evolution or support (as appropriate) of a branding strategy, or marketing campaign, as well as the scope-of-purpose of the document.

Printing and production considerations for hard-copy material, as well as technical considerations for electronic and digital material are equally important. As is a familiarity with printing techniques and finishes, as well as paper weight, texture and colour.